Week 3 - How a business can avoid negative publicity

I learnt important lessons on safeguarding your brand by listening to the 'Information Liquidity' video. Some of the lessons learnt include:

• Appoint a social-media team or person in your company. Constant outreach and monitoring are important.
• Use tools like Radian6 or NetVibes to constantly search for information about your company from a number of sources on the Internet. These tools can alert you to negative publicity about your products.
• Publish guidelines to your employees on posting company related information in social media.
• Use meta-tags on social media to search for information about your company.
• Take immediate and timely action to reach out to dissatisfied customers and correct the problem.
• Reach out to community leaders and influential bloggers to improve your brand outreach and reputation.