Week 3 - The purple cow

The Ted talk by Seth Godin on 'How to Get Your Ideas Spread' was very interesting. He talks about being 'remarkable' to attract attention. He refers to how passers-by stop to look at a cow that is purple but no-one will take notice of a cow that is of just an ordinary color.

Essentially, businesses tend to focus on the 'Early and Late Majority' as they form the bulk of the users.

But Seth talks about how focusing on the 'Early Adopters' can really get your product to take-off. Companies should not 'market to the massess' but to a select group of interested users who are willing to experiment with you product. But to do that, your product must have a 'remarkable' or a uniquely differentiable quality.